Why exhibit?
COTTM 2012 is the only business to business outbound travel and tourism exhibition in China.
If you are already working with China or exploring the potential the worlds fastest growing market has for you, COTTM 2012 will ensure that, in three days, you meet the key decision makers in this market.
About the China outbound market:
A combination of China's fast-emerging middle class, improved transport links and more favourable policies are all contributing to the boom of outbound tourism. The World Tourism Organisation (WTO) has estimated that the total number of outbound tourists from China Will reach 100 million by 2020.
According to the WTO: “The top ten ranking by international tourism spenders shows one remarkable change in 2010, with China (US$ 55 billion) moving up into third position, overtaking the United Kingdom (US$ 49 billion). China has shown by far the fastest growth with regard to expenditure on international tourism in the last decade, multiplying expenditure four times since 2000. Ranking as the seventh biggest source market in 2005, it has since overtaken, respectively, Italy, Japan, France and the United Kingdom.”*
Moreover authorities in Beijing recently granted licenses to three foreign companies to organize tours for outbound Chinese tourists. TUI is the first European tour operator, CITS American Express Travel Services for the US and JTB New Century International Tours for Japan. The move is seen as key to opening up the country’s lucrative outbound market.
Why exhibit?
- COTTM is the only 100% outbound and 100% B2B travel exhibition in China
- China is one of the fastest growing outbound travel markets in the world
- Over 3,300 Chinese leading outbound travel buyers attend the show in just 3 days
- COTTM can help improve your knowledge of the Chinese travelers’ preferences and requirements
