COTRI
China Outbound Tourism Research Institute
COTRI is COTTM's Knowledge Partner
COTRI is the world's leading independent research institute for analysis, consulting and quality assessment relating to the Chinese Outbound Tourism market.
COTRI - The China Outbound Tourism Research Institute offers information, analysis,publications, consulting, advice and coaching for destinations and companies interested in the biggest Asian source market in international tourism - China.
COTRI organizes since 2004 the CTW China Tourists Welcoming Award to disseminate best practice examples of providing exemplary services to Chinese travellers outside China. Members of the CTW Award Winners Club include ACCOR Hotels, Galeries Lafayette, different National Tourism Boards, Hard Rock Café, African Network, etc.
COTRI provides current and background information about Chinese Outbound tourism on its websites www.china-outbound.com and www.win-chinese-tourists.com. The latter host COTRI Premium Content offering rich resources for companies and destinations requiring a deep understanding about the China outbound tourism market, the Premium Content Website makes available valuable scientific and practical means such as different statistics and graphs or COTRI’s annotated bibliography of research and publications on Chinese Outbound Tourism.
COTRI was established in 2004 by its director, Prof. Dr. Wolfgang Georg Arlt, answering the tourism market need of a Chinese-market specific research, analysis and consulting institute. Thanks for the continuous support and recognition from our high profile customers worldwide, COTRI has developed into a well-structured, resourceful institute.
COTRI is closely working together with the UNWTO, PATA, UNCTAD, the Tourism Research Institute of the Academy for Social Sciences (Beijing), the Sun Yat-sen University (Guangzhou), the Hong Kong Polytechnic University and other international organizations, National and Regional, Tourism Boards, private companies and experts from many countries.
COTRI organizes China Outbound workshops both public and in-house. COTRI customized workshops have been taking place in Europe, Asia, Middle America, the Caribbean and South America.
COTRI is offering self-learning programs. As with “Are You Ready? For Chinese International Travellers”. This is a self-study programme for tourism managers and professionals to learn about the Chinese Outbound Tourism market. The publication is the first one of a series of joint publications with PATA Pacific Asia Travel Association.
COTRI‘s future publication is the “COTRI Yearbook 2010, China’s Outbound Tourism Development”. The book is a compilation of articles related to the Chinese outbound tourism market in different countries and places including Germany, Mexico, Belgium and London, among others.
Since 2008, COTRI verifies companies and institutions engaged in providing excellent services for Chinese visitors with the COQ China Outbound Tourism Quality Label.
