E-Guide a Welcomed Resource for Chinese Travel Media

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An e-guide developed in the Chinese vernacular, specifically for the Chinese market is proving to be a hit with key media outlets in China. The guide, which serves as an introductory overview of Fiji as a tourist destination, is one of the many strategies employed by Tourism Fiji and its industry partners to equip the travel and leisure media and industry partners in China of the myriad activities on offer for travellers to Fiji.

The e-guide currently sits on a website managed by Travel Daily Asia, although the contents have been developed by Tourism Fiji and Fiji Airways. Launched in 2013, Travel Daily China has a growing database of more than 18,000 Travel Industry personnel skewed towards outbound travel in China, Taiwan, Hong Kong and Macau.
Travel Daily readers in China are primarily made up of Travel agents, hotels, Tour operators & Destination Marketing Companies (DMCs) who work on front-line sales, with at least 26,292 employed in contracting departments, while 19,680 hold managerial and/or supervisor positions.
The e-guide will be promoted in Travel Daily Asia and Travel Daily China by way of a Skyscraper or Wide Runway banner on the company's PDF Newsletter to a total combined database of 76,000 targeted travel consumers across the two markets.
This initiative was intended to increase awareness of destination Fiji to key Travel agents and other decision makers in the Travel and Tourism sector across China and greater Asia, as well as promote regular flights to Fiji from key international destinations such as Auckland, Christchurch, Brisbane, Melbourne, Sydney, Honolulu, Los Angeles and most importantly - Hong Kong using Fiji’s national airline – Fiji Airways.
At a well-attended press event held in China on February 11, Bacon Zhan, Senior Features and Lifestyle Editor of Tatler (China) magazine shared his excitement about having access to relevant information on Fiji for their affluent readers.
“Chinese people love to travel to countries which are very different from the city landscape and traffic. Price is low on the list of factors that determine where they go so Fiji is an ideal destination for us with its pristine natural environment and friendly people,” said Zhan. “People in China do not know about Fiji and this e-guide is a great tool for the media to learn more about Tourism in Fiji so that we could better communicate it to Chinese travellers.”
The e-guide was a collaborative project by Tourism Fiji and Fiji Airways.

The Chinese version of the e-guide can be accessed using the following link: Chinese E-Guide

The English version of the e-guide can be accessed using the following link: English E-Guide


Images from Press Event in China can be found using this link:
China Press Event
For more information please contact:
Patricia Mallam
Global Public Relations Manager
Tourism Fiji
Mobile: (679) 7777973
Email: pmallam@tourismfiji.com.fj

Kathy Koyamaibole
Marketing Manager - Asia
Tourism Fiji
Mobile: (679) 7777974
Email: kkoyamaibole@tourismfiji.com.fj