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China Outbound Travel & Tourism Market (COTTM) held last month in Beijing, was the biggest show to date with an outstanding 400 exhibitors from 65 countries making connections with almost 4,000 leading outbound tour operators from all over China.

The 12th edition of the show confirmed COTTM’s undisputed status as the industry’s definitive business to business event for outbound tourism. Big name buyers such as u-tour, Beijing Huayan International Travel Service Co., China Travel Service Head Office Co Ltd (CTS), Beijing Jettour Travel Service Co, Ltd., Nice Tour, Tongcheng (Ly.com), Tuniu, Ctrip, Beijing Luxtrip, China Chongqing Holiday International Travel Service, 6renyou Trip and GZL International Travel Service Ltd were in attendance. 
COTTM 2016 welcomed brand new destinations such as Andorra, Greece, Israel, Lisbon, Namibia and the Ukraine. Furthermore, a number of destinations made a welcome return to COTTM such as Azerbaijan, Bangladesh, Belarus, Indonesia, Jordon and Mali demonstrating the truly global reach of the show.
Exhibitor Quotes
Ministry of Tourism Dominican Republic - “COTTM is the first event of the year for us and it has set the pace for things to come, we are always glad to participate” 
Hunt USA -  “As a small destination provider COTTM provides an outstanding value and opportunity to get our services in front of millions of potentials customers” 
Oetsi Tours, Suriname - “The fair exceeded my expectations.  We run out of 150 cards on the first day” 
Simpson Air, Canada  - “I see new exhibitors every year at COTTM, the world is finally watching” 
Surtrek, Ecuador  - “COTTM is a good place to meet travel partners from all over China”
COTTM Luxury Travel
Launched back in 2012, The Luxury Travel Showcase attracted 12 high-end luxury travel companies making it the biggest yet. Each of the individual participants had a full schedule of meetings with carefully selected qualified high-end visitors. The Luxury Travel Showcase will return again next year as a source for International suppliers to instantly find Chinese high-end travel buyers for their products.
COTTM Conference
Once again the COTTM conference was a huge success owing to a full 3 day seminar programme with key speakers such as Dai Bin - President at CTA, Yan Haifeng –Tuniu.com, Ma Heping – LY.com, Zhang Yong- Ali Travel and many more addressing important issues and learning requirements in the industry for both exhibitors and visitors. The main topics included outbound tourism trends, future challenges, commercial opportunities and government policies.
The next edition of COTTM will take place 29-31 March 2017, at the National Agricultural Exhibition Centre, Beijing.
Quotes from exhibitors at COTTM 2016:
Turkish Embassy Culture & Tourism Section – “We has been attending COTTM for 8 years to make contact with Chinese counterparts and the show has been very beneficial for us”
Philippine Tourism Promotion Board – “We have attended COTTM every year, at the show our private sector can meet the travel agents and make good connections for their tour programmes”
Sujaba – (Worldwide)  “We have been participating at COTTM for 3 years and it has been a successful run for us.  COTTM has helped us to access travel agents in Beijing and other places”
Israel Ministry of Tourism – “This is the first time we have participated at COTTM and so far the show has been very good.  COTTM provides us with a great opportunity to meet with Chinese companies and explore opportunities in the tourism field”
Conxxe – (Worldwide) – “We are delighted to be at the show for the second time.  We attended for the first time last year just as we opened our operations in China.  We have been introduced to a lot of companies across China and I am sure we will be back next year to do more business”