COTTM Summit

On 14th October, the COTTM Summit, organised by Tarsus Group, was successfully held in Beijing. The COTTM Summit is the first physical event in the industry to take place since the pandemic and it was a fantastic achievement that the COTTM organisers were able to hold such an event for China’s outbound travel and tourism industry.

Why should you attend?

The Summit welcomed 260 participants, including embassy officials, representatives of overseas national tourism boards, top Chinese tour operators and industry professionals.

Pre-pandemic, China had become the world's largest outbound tourism market and an important “engine” for global tourism growth. Leaders of embassies and representatives of foreign tourism boards stressed the continued importance of China to global tourism and confirmed it being a major target market due to it's number of travellers and their spending power.

Although China is not yet open, it was agreed that digital marketing and virtual events are an ideal platform to promote your destination and product offering. Many organisations have already signed up for COTTM Online – where you can meet the Chinese tour operators who attended the recent Summit.


Who will participate?

Ministries of Tourism
Tourism Boards
Destination Management Companies (DMCs)
Travel Resource Suppliers
Online Travel Services
Buyers/Trade Visitors
China Outbound Travel Operators, Agency, OTA
Enterprises seeking destination resources or MICE Company
Investors/Travel Associations/Tourism Industry Media