The Executive Creative Director is a Brand Experience Specialist. He has created award-winning experiences for global brands such as Adidas, Etisalat, Virgin, ADCB, The All Blacks and Manchester City. The design of space as a business experience has taken a significant leap forward in its ability to engage, support, inspire and entertain people pre, during and post-visit. His work with Space Zero delivers these "Experience strategies" from the world of brand design to the education sector when envisaging future environments for learning. Over the last four years, he has led the strategic development of the school experience strategies for Wellington College China and Bangkok, The British Council, and Chatsworth Schools, to name a few.