Why Exhibit?

Statistics provided by the China Tourism Academy indicate that the momentous Chinese Outbound Market exceeded 100 million outbound trips a year, which puts travel expenditure in excess of $128 billion.

A combination of China’s fast-emerging middle class, improved transport links and more favourable policies are all contributing to the boom of outbound tourism. COTTM is conveniently located in Beijing, the hub of this booming market and home to some of China’s largest outbound tour operators:

  • Chinese outbound travel will increase by 18.2% to over 116 million outbound trips this year, amounting to a total of $140 billion dollars in travel expenditure (CTA, 2014)
  • The number of outbound tourists from China will exceed 500 million in the next five years.
  • The Chinese share of global outbound expenditure is set to rise from 1% in 2005 to 20% in 2023 (Oxford Economics)
  • The continued trend of growth in this industry is further supported by the fact that 54% of Chinese tourists are young, having been born after 1980 (CTA, 2014)
  • Whilst the majority of trips made by Chinese tourists currently consist of short-haul trips, demand for long-haul trips is increasing (CTA, 2014)
  • New government strategy (The Outline for National Tourism and Leisure 2013-2020) announced support to tourism development, driving outbound travel and tourism amongst Chinese nationals by encouraging workers to take paid annual leave days
  • Although the Chinese market is already substantial, entire regions including the middle and western regions still show significant potential (CTA, 2014)
  • With a record number of Chinese tourists packing their bags and fuelling a transformation of the global outbound travel and tourism industry, China is set to overtake the US as the largest source of outbound travel spend in the world this year 
  • Travelling is very much a lifestyle choice for Chinese tourists, as Chinese tourists travel for the experience of travelling but also for the goods available to purchase at the destination (CTA, 2014)
Why You Should Exhibit:
  • With a focus on visitor quality, the 2015 show was attended by almost 4,000 Chinese trade buyers from the leading outbound tour operators and travel agencies
  • The 2016 edition saw 400 exhibitors representing 65 countries reflecting a truly global reach
  • Located in the capital of China Beijing , COTTM is the perfect platform to display your products to a prime audience that is ready to buy
  • No other exhibition in China is 100% business to business and 100% outbound tourism focused. Take a stand at COTTM and meet serious buyers who you will only find at our show
  • Our high-calibre seminar programme for both visitors and exhibitors, as well as our extensive knowledge of operating in the region, ensures that by being at COTTM you can improve your knowledge of the Chinese travellers’ preferences and requirements
  • China Tourism Academy (CTA), the dedicated research institute of China National Tourism Administration (CNTA), will release its Annual Report on China at out show.

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