The Egyptian Tourism Authority is the promotional arm in the Egyptian Ministry of Tourism and Antiquities. In the tourism trade market, our foremost aim is to foster substantial growth in international tourism to Egypt while authentically showcasing Egypt`s rich historical heritage, its modern resurgence, and its diverse tourism assets. We are resolute in our commitment to eliminating barriers hindering tourism sector growth, promoting domestic tourism, raising tourist awareness, and strengthening the connection between citizens and their cultural heritage.
Our approach involves the following strategic activities:
Highlighting Egypt`s Diverse Tourist Attractions and Destinations: Central to our strategy is highlighting the wide array of tourist attractions and destinations in Egypt. From iconic historical sites to tranquil coastal resorts, we endeavor to present the full spectrum of Egypt`s tourism potential.
Developing Global and Local Marketing Strategies and Programs: We are dedicated to crafting marketing strategies and programs that resonate both on a global and local level. These initiatives will attract international visitors and promote domestic travel, contributing to a vibrant and sustainable tourism industry.
Conducting Research and Generating Reports to Enhance the Tourist Experience: A pivotal aspect of our approach is conducting research, gathering data, and generating comprehensive reports to improve the tourist experience in Egypt. Our goal is to enhance every facet of the visitor journey, making it more enriching and memorable.
Providing Technical and Marketing Support in Collaboration with Stakeholders: Collaboration is essential, and we will work closely with tourism sector stakeholders to offer vital technical and marketing support. By uniting our efforts, we can collectively overcome challenges and amplify the impact of our endeavors.
In summary, our mission in the tourism trade market is to elevate Egypt as a premier global tourism destination. Through dynamic marketing, robust research, and a deep commitment to preserving and celebrating our cultural heritage, we aim to unlock the full potential of Egypt`s tourism sector, benefiting both our economy and the experiences of all who choose to explore our magnificent country.
Country:
Egypt