We are the official municipal agency under the Capital City Governor’s Office, mandated with the responsibility of promoting and developing tourism in Ulaanbaatar, the capital of Mongolia. As the primary body overseeing the city’s tourism policy and activities, our mission is to position Ulaanbaatar as a dynamic, welcoming, and culturally vibrant destination that appeals to both domestic and international travelers.
Our department plays a strategic role in shaping and implementing tourism development initiatives that highlight the unique character of Ulaanbaatar — a city where centuries-old nomadic heritage harmoniously blends with modern urban life. We actively support tourism-related businesses, foster innovation in tourism services, and create a favorable environment for private sector participation and investment.
One of our core functions is organizing and promoting major cultural events, festivals, and tourism campaigns that showcase Ulaanbaatar’s heritage, lifestyle, and creativity. Events such as the Danshig Naadam, UB Summer Festival, and international cultural exchange programs are central to our efforts to raise awareness and foster cultural diplomacy.
Through our flagship branding campaigns like “Visit Ulaanbaatar” and the national tourism identity “Go Mongolia,” we work to build a strong and consistent image of the city as a must-visit destination in Asia. We also collaborate closely with local stakeholders, government ministries, international organizations, and city tourism departments across the region to promote sustainable and inclusive tourism.
Our long-term strategy is grounded in the principles of sustainable tourism development — we strive to enhance the visitor experience while ensuring that tourism contributes positively to the local economy, safeguards the natural and cultural environment, and improves the quality of life for residents.
Key focus areas include:
• Promoting Ulaanbaatar’s rich historical and cultural landmarks, museums, and traditional experiences
• Developing urban and eco-tourism infrastructure
• Supporting the digital transformation of tourism services
• Engaging youth and communities in tourism-related activities
• Strengthening international partnerships and regional city-to-city cooperation
As the implementing agency of the Mayor of Ulaanbaatar in all matters related to tourism, we are committed to making Ulaanbaatar not only a gateway to Mongolia’s vast beauty, but a memorable destination in its own right.
We look forward to working with you in building stronger ties and advancing mutual goals in the field of tourism.
Country:
Mongolia